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The L Word hit television series from Showtime in conjunction with Apothia at Fred Segal utilize Scentevents® launch “L Eau De Parfum”
The upscale Los Angeles boutique Apothia at Fred Segal and the hit television series The L Word selected the Scentevents® System to help launch a new fragrance inspired by the series. The scent, “L Eau de Parfum,” was designed by the creative team of Through Smoke Creative led by Gary McNatton in conjunction with Ron Robinson, Inc. the parent company of Apothia and was promoted at a star studded event held at the boutique in February.  The very sensuous fragrance includes notes of angelica, juniper, cardamom and crystal amber that enticed guests throughout the evening thanks to the Scentevents® System.  The launch party was attended by Ilene Chaiken, Creator and Executive Producer of the series who was also involved in the fragrance process, cast members Katherine Moennig, Mia Kirshner and Sarah Shahi and numerous celebrities including Dana Delany and Camryn Manheim attended this exciting event.