Scentevents is proud to scent the Fashion Fragrance Premiere at APOTHIA @ Fred Segal sponsored by Ron Robinson – Founder of APOTHIA @ Fred Segal and Givaudan Fragrances.Discover the secrets of fashion fragrance development and get an exclusive look at the latest fragrance trends from inspirations around the world. A multi-sensory exhibition: guests will hear the stories, see the images, and breathe the scents. Apothia has teamed up with Givaudan Fragrances and Gary McNatton – Founder of Through Smoke Creative to bring this premier event to Los Angeles.