Cinnamon Toast Crunch launching ‘Cinnaverse Experience’ to celebrate new look

ScentEvents is proud to be the aroma provider for the Cinnaverse Experience! This summer, Cinnamon Toast Crunch is celebrating its new box art featuring “Cinnamojis” by inviting fans to take part in the launch of the Cinnaverse Experience.

Designed to bring the taste, sight, smell, and feel of Cinnamon Toast Crunch to life, this free experience will immerse fans in the sensorial qualities of the cereal.

Guests will travel through four different rooms, all focused around the senses of the cereal. They will smell the aroma of Cinnamist while traveling through the Cinna-Swirl Vortex, feel the crunch of the floor beneath them in the Cinna-Crunch Zone, taste the Cinnamilk in the Cinna-Milk Whirl’d and return to reality through the gift shop – which will have a variety of items for sale.

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