Scentevents is proud to participate in “Celebrate the Senses,” an immersing educational experience to benefit Alzheimer’s awareness and care.

 The sense of smell is one of the earliest ones to develop and can have the most impact on memories. Beyond seeing or hearing something, a familiar smell is most likely to evoke a memory or emotion from ones past.

With a rapidly aging baby boomer population, Alzheimer’s is impacting more American lives and is the 7th leading cause of death today with 5.3 million people suffering from the disease. While there is no cure for Alzheimer’s, doctors are developing new techniques to help those suffering.

A three-month exhibition of renowned water colorist and calligrapher, Grace Phillips begins on October 5, 2010, and goes through January 4, 2011, at Scripps Memorial Hospital, La Jolla, to raise awareness for Alzheimer’s, from which the artist suffers. On Tuesday, October 5, “A Fragrance Journey” overview by Sue Phillips, International Fragrance Expert, will be on display to raise awareness of the correlation of smell, taste and memory as key elements to emotional well-being and how the plight of Alzheimer’s affects these senses.

Accompanied by accomplished scent designer, Neal Harris and Scentevents, this Fragrance Journey is an interesting and sensational experience on how smell evokes emotion, memory, hunger, and desire.

For more information on “Celebrate the Senses,” a fundraiser for Alzheimer’s, contact Sue Phillips at (917)449-1134 or Geoff Phillips at (858)353-8337 or read the official press release. Scripps Memorial Hospital is located at: 10666 N Torrey Pines Rd., La Jolla, CA.